Kieran Maguire details Sunderland’s potential £198m boost under Kyril Louis-Dreyfus and Juan Sartori

Sunderland’s Potential £198m Boost
Sunderland could gain a significant financial boost if promoted to the Premier League. According to football finance expert Kieran Maguire, one season in the top-flight could bring the club around £198m.

Breakdown of Potential Revenue
Maguire breaks down the potential revenue into three main sources:

1. Broadcast revenue: Sunderland could receive around £111-112m in broadcast revenue, significantly more than the £8.5-9m they currently receive from the EFL and solidarity payments.
2. Commercial deals: The club could see a substantial increase in commercial revenue, potentially adding a zero to their current £500k front-of-shirt deal, making it £5-8m.
3. Matchday revenue: Sunderland could charge premium prices for matchday tickets, particularly for high-profile matches against top-tier teams.

Potential Impact on the Club
The potential £198m boost could have a significant impact on Sunderland’s finances and future prospects. The club’s owners, Kyril Louis-Dreyfus and Juan Sartori, could use this revenue to invest in the team and improve their chances of success.

Equity Conversion
Maguire also discusses the club’s £20m debt to its holding company Mercator, owned by Louis-Dreyfus and Sartori. The debt has not been converted to equity yet, and Maguire speculates that this could be due to private arrangements between the owners or long-term financial planning.

Conclusion
Sunderland’s potential promotion to the Premier League could bring a significant financial boost, potentially worth around £198m. The club’s owners could use this revenue to invest in the team and improve their chances of success.

Key Points

• Potential revenue: Sunderland could gain around £198m from one season in the Premier League.
• Broadcast revenue: The club could receive around £111-112m in broadcast revenue.
• Commercial deals: Sunderland could see a substantial increase in commercial revenue.
• Matchday revenue: The club could charge premium prices for matchday tickets.
• Equity conversion: The club’s £20m debt to Mercator has not been converted to equity yet.

Analysis
The potential financial boost from promotion to the Premier League could have a significant impact on Sunderland’s finances and future prospects. The club’s owners could use this revenue to invest in the team and improve their chances of success. However, the delay in converting the £20m debt to equity raises questions about the club’s financial planning and potential implications for the future.